As a creative director I enjoy collaborating with teams to build brands - defining or redesigning them and creating compelling communications.

Known for bringing simplicity to complex briefs, along with a spirit of calm, creativity and strategic thought. I am ‘a trusted pair of hands’, with a diverse set of skills built across 24 years of working for advertising, design and communications agencies and brands.

Prior to creatively leading campaigns, I worked at a senior level as a copywriter, designer/art-director, and prior to that as an advertising and design strategist. So I’m experienced in concept creation and development, production and implementation, along with strategic brand direction, visual story-telling and copywriting.

Clients include adidas, Parley for the Oceans, Armed Angels, Max Mara, Diesel, Marks & Spencer, Disney, Pernod Ricard, Coutts, Coca Cola, Nestle, Mondelez and Procter & Gamble.

Over the past 9+ years Ive been working for adidas Digital Creative Storytelling (formerly Studio A), the brand’s internal global digital creative agency. I worked as creative lead overseeing and guiding design, art direction and copy, and as a senior copywriter, on varied global digital campaigns across commercial, membership and sustainability. 

I’m from the UK, have lived in Amsterdam for 13 years, and am happy to work remotely and in person. Creating brands and communications that contribute to the well-being and happiness of our planet and the folk, flora and fauna that call it home is my focus.

You’ll also often find me turning clay into something curious, playful and useful in a ceramics studio. See my creations here. 

I’d love to hear from you:
charlottelnewbold@gmail.com
+31 (0)655836732