I am a senior copywriter and creative lead with a background spanning strategy, design, and digital communications. I combine big picture thinking with exquisite attention to detail, collaborating with teams to create compelling content across multi-channel digital user journeys.

I am organised and considered, known for bringing simplicity to complex briefs, along with a spirit of calm, creativity and thoroughness. I have an aptitude for distilling audience insights, cultural trends, research and analytics into meaningful, effective communications that align with brand goals and audience needs.

Having made bold career moves from management and strategy into creative roles in design and digital communications, my approach combines adaptability and strategic logic with a deep empathy for the person on the other side of the screen. Because I have worked as a writer, designer and strategist, I consider how words, visuals and messaging interrelate, and I collaborate in teams with the understanding that comes from experience in multiple roles.

Over the past 10 years Ive been working for adidas Digital Creative Storytelling (formerly Studio A), the brand’s internal global digital hub, creating content for complex, multi-channel digital user journeys across adidas’ e-commerce, membership ecosystems (adiClub) and sustainability initiatives. Always motivated by the brand’s purpose ‘Through sport, we have the power to change lives’, I ensured all content and comms were on brand, user focussed and relevant across global markets.

Other clients include Parley for the Oceans, Armed Angels, Max Mara, Diesel, Marks & Spencer, Disney, Pernod Ricard, Coutts, Coca Cola, Nestle, Mondelez and Procter & Gamble.

Outside of work I love to travel, spending time in nature, by the sea and visiting historic houses and cultural spaces filled with art, design, craftsmanship and beauty - you’ll also often find me turning clay into something curious, playful or useful in a ceramics studio. See my creations here. 

I’d love to hear from you:
charlottelnewbold@gmail.com
@charlottelnewbold
+31 (0)655836732